Two-thirds of all smartphone owners perform shopping activities on their phones

According to a report from Comscore for September, two-thirds of all smartphone owners perform shopping activities on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store.

Looking at the type of products that are purchased on smartphones, the digital goods(songs, music, eBooks, ringtones, images, movies ) lead the way with 47% of smartphone buyers, followed by clothes, tickets, daily deals, electronics, food, each category with over 30% of people buying stuff on their smartphone.

Type of products purchased on smartphones

The research showed that the vast majority of people, 56% of them did the purchases while at home, 42% while out at other places (i.e., park, school, restaurant, etc.), 42% at work, 37% while traveling, and 36% while in stores.

Location when purchasing on smartphones

Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix. Connect with him on Twitter @FlaviusSaracut.


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