10 Mobile Stats To Showcase How Huge Mobile Is
4. “90 percent of mobile subscribers in US and Western Europe have a phone that can access the mobile Web. 48 percent of US and 61 percent of W. Europeans have a handset with an HTML browsers (this proportion is increasing fast), the rest have WAP browsers.” comScore
5. “Total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670bn by 2015, up from $240bn this year. Estimates include mobile ticketing, NFC contactless payments, physical goods purchases and money transfers.” Juniper Research
6. “Canalys predicts that direct revenue from the sale of apps, in-app purchases and subscriptions across smartphones and tablets will be $7.3 billion in 2011 rising to $36.7 billion by 2015.” Canalys
7. “500 million people worldwide to use their mobiles as metro and bus tickets by 2015. This is over five times growth from 2010.” Juniper Research
8. “Mobile ad revenue will be US$3.3 billion in 2011. This will sky rocket to $20.6 billion in 2015, more than doubling each year. It will continue to grow thereafter.” Gartner
9. “Of people who react to seeing a mobile ad: 42 percent click on the mobile ad; 35 percent visit the advertiser’s site; 32 percent search for more information on their phone; 49 percent make a purchase and 27 percent call the business.” Google
10. “6.9 SMS trillion messages were sent in 2010. SMS traffic is expected to break 8 trillion in 2011.
249 billion MMS were sent, in 2010.
480.6 million users of mobile email in 2010, expected to quadruple by 2015.
311.2 million users of mobile instant messaging (IM) in 2010, expected to grow to 1.6 trillion by 2015.” Portio Research