Half Of Phone Users Use Device for Purchases

Written by Flavius Saracut
Published on Nov 24, 2011
Read time 1 min
Category App Development

Acquity Group pulled together a nice infographic on the ecommerce trends for the 2011 holiday season. It reveals that mobile has a pretty big influence on the ecommerce, making an impact of 3-6.5% on the ecommerce when looking at 2011 compared to 2010.

More than half of smartphone users plan to use their devices for product comparison, coupon redeeming or use apps to get better deals this holiday. Most frequent activities smartphone users do are browsing for products with 62%, price comparison 52%, searching for coupons 47% or scanning bar or qr codes 43%.

Retailers acknowledged the growing mobile trend and 52% invested in mobile optimized websites.

Holiday Ecommerce Trends - Mobile Impact

ebook banner
Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

Do you have an app idea?
Get a free quote

What to read next

Grow Your Business With a Native Mobile App
Mar 9, 2022 12 min. read

How to grow your business with a native mobile app

Nowadays, every individual is using mobile apps for business purposes. Building a mobile app is not just for the big companies, the small to medium-sized companies are catching up pretty...
Cristina Radu
Grow Your Business With a Native Mobile App
Mar 9, 2022 12 min. read

How to grow your business with a native mobile app

Nowadays, every individual is using mobile apps for business purposes. Building a mobile app is not just for the big companies, the small to medium-sized companies are catching up pretty...
Cristina Radu