Smartphone Ownership Segmented By Age

When wanting to engage in the mobile channel, it’s very important for businesses to know the profile of their clients. Do they own a smartphone or not?

Nielsen released today a report highlighting the age segments that own smartphones. In fact, 62 percent of mobile adults aged 25-34 are owning smartphones. For the segments 18-24 and 35-44 years old the smartphone penetration rate is around 54 percent.

Other groups show slightly lower penetration rates. Around 40 percent of 12-17 year-old teens and 40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone.

After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it grew 5 percent this quarter.