How to Enhance Creativity for Creative Workers

Written by Rares Taut
Published on Mar 10, 2020
Read time 8 min
Category Business Strategy

How to maintain your creativity?

Think about creativity as a resource. It can be a renewable resource if you manage it properly. However, for that, you will need some serious commitment. Here are some tips on how to develop your creativity.

Learn something new every day

There are various things about how to do this. For example, if you follow the right accounts on social media you can learn something every day. It only takes 4 or 5 minutes a day to read a good article or to watch an informational video.

Some of us may like to watch something while we’re eating. So, for now on instead of watching the funniest moments from Family Guy try to watch a short documentary. You will be entertained and informed at the same time.

Another way to learn something is through collaboration. This process can be done in the form of brainstorming or in the form of teaming up with someone for a project. While you work with someone else, you exchange information that can help each other.

For example, at big companies, the project leads are often told to form a team where everyone is a bit different.  This way your project will be more complex and there is less chance that you will be stuck at some point.


There is a cool quote:

“You can’t use up creativity. The more you use the more you have.”

And that’s perfectly true. For example, if you solve a different puzzle every day you will be a puzzle-solving master in a short time. Your brain works exactly like a muscle: if you train it will get used to solving problems, which in our situation is the lack of imagination.

This way you will get used to finding new resources on your own. You will know where to find that missing “puzzle piece”, that you need to finish your task or to create something innovative.

Let it go

Humans are programmed to be problem-solving machines. Our subconscious is working on solutions 24/7. Even when you don’t think about your problem.

Well, especially when you don’t think about your problem. So, if you’re stuck at some point in your creative process just take a break. Go on a long walk, play a videogame, go out with your friends and then when you return to your problem will magically be solved. That’s the subconscious 101.

Whatever, I don’t need creativity for my job

Well, wrong! Creativity can and has to be used in most jobs, and for that, you can train yourself.

It’s true that there is a certain group of people who use it better than others, and they come up with something new every day. But that doesn’t mean that you can’t evolve your creativity.

If you think about it, those who get the raises are people with creativity. People who have the courage to speak out their ideas, to impress their boss, to implement something out of the box.

The XXI century is all about automatization, and that always starts with a new idea of how to improve the efficiency of a work environment. A good idea can be worth thousands of working hours, that’s why all the big companies are placing a lot of accent on research.

To find new ways for something accustomed. So, you don’t necessarily need creativity for your job, but if you want to evolve it’s better to have some creativity.

But who are the creative workers?

Creative workers are the people who come up with new ideas daily. You might think that this is impossible, but to be honest it’s not that hard. Most of these workers work in an online environment.

The most popular creative jobs are the following: YouTubers, Copywriters (like me), Content Creators, Developers.

The most common part of these jobs is that they all are “customer-oriented”; their main purpose is to satisfy the needs of others and to keep the people entertained, informed and up to date with different pieces of information.

If you follow such creative workers you will find periods in their life when they burn out. They experience such periods in their life when they lose interest.

You lose interest when you do something for too much and you just forget why you’re doing what you do. In these scenarios, they usually take a break, go on a travel, try out new hobbies.

And when they come back, they have renewed purposes and they have their interest tank full. Maybe your creativity is renewable but your health regenerates slower. That’s why you have to take care of yourself and don’t stress too much.

It’s very important to always have a positive attitude. If you don’t pay enough attention to be happy you will lose interest and energy. And these factors are a must if you want to be creative.

So, my advice to you is to always find new passions, always find something you love. Don’t let your day-to-day activities take control over you.

Challenge time

We talked about who needs creativity for their job, and maybe it was motivating for you, maybe not. But if you wish to train your “creative muscles” we have a challenge for you: Start a blog.

Don’t worry, it doesn’t have to be public, you can use it in secret just like a diary. The key is the consistency, that’s why it would be better to do this at least for a month.

There are a lot of platforms that you can use for free, choose one and start the work. On the first day you can set up the interface, and in the next few days try to find topics for your blog and to inform yourself about how blog posts should look like. This is the sharpening of the ax process in our case.

Afterward, you can start cutting the trees and begin to work and write something every day for a whole month. It doesn’t have to be long, in the first week try to write articles with min. 400-500 word and with each week add +100 to your minimum word limit.

Wrap up

As I said all of us can be creative workers. It’s not a requirement for most jobs, but if you want to ease your workflow and be more efficient you will certainly need some creativity. And if you’re a creative worker, always pay attention to yourself.

Maintain your mood, to always have something that you’re passionate about, something to live for. In some cases, it may take some effort, but in the long term it always pays off.

This article has been brought to you by Márk Sápi, our marketing intern.

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