mCommerce revenue jumped 71%
Mobile commerce technology provider Unbound Commerce analyzed 200 of its retailer clients that operated m-commerce web sites in March/April 2013 and March/April 2012 and saw a big increase in sales as consumer confidence in m-commerce has risen dramatically. Revenue peeked 71% in March and April 2013 compared with the same period in 2012, the vendor reports. Additionally, mobile unique visits and mobile page views both were up 91%.
If we look at the numbers from a recent Forester research, we’ll see that only 13% of U.S. online adults with a mobile phone say they have used it to purchase a product, according to the report, “How U.S. Consumers Shop on Mobile Devices.” That figure is 30% for tablet owners.
People complain about web sites that are not optimized for mobile, they have concerns about the security of mobile payments and poor wireless connections, Forester says. These have an impact on conversion rates, only 1% compared with 2% to 3% on a PC.
Let’s look at what are they doing on their mobile devices:
– 37% of U.S. online adult tablet owners and 14% of online adult mobile phone owners research products and are getting ready to buy a product
– 28% of tablet owners, 10% of smartphone owners use them to read customer product reviews
– 17% of tablet owners, 16% of mobile phones owners are using their devices to locate a store
– 16% of tablet users, 7% of smartphone users check product availability online
When looking at what consumers are purchasing on their devices:
– 22% of mobile shoppers buy apparel
– 21% pick up event tickets
– 20% make hotel reservations
According to Forester the average mobile shopper spent somewhere around $90 via mobile in the past three months.
The portrait of the mobile shopper is:
– likely to be young, male and financially sound
– two out of three have a full-time job, 40% earn more than $100,000 per year
– one-third have children under 18 living at home
“Mobile commerce is expanding very fast, as consumers grow increasingly comfortable shopping on their smartphones,” says Wilson Kerr, Unbound Commerce vice president of business development and sales. “More importantly, mobile orders are increasing in both size and frequency. We saw year-to-year average mobile orders jump more than $10, from $70.62 to $80.71.”
