Mobile is Eating The World
Every day we have more evidence on how mobile technology is changing the world and we can see how mobile will be ubiquitous in a short period. Benedict Evans, analyst at Enders Analysis has put together a presentation called “Mobile is eating the world” and I’ll extract some facts I’ve found the most attractive.
As PCs and desktops are reaching a flat line, tablet and smarthone sales are exploding, passing 600 million pieces in 2012. Globally there are 3.2 bn mobile users, while only in 2012 there were sold 1.7 bn phones. Tablets sales are also accelerating, changing forever the way users are accessing the Internet and consuming media content.
The report is looking also at which companies are dominating global handset industry, Apple and Samsung holding the majority of the pie when it comes to profit share. Have a look at how Apple stands against the whole PC industry.
As said above, tablets saw a big increase in sales, 120 million in 2012 out of which 66 million had an apple on their back. It is estimated that in 2013 there will be sold 200 million tablets.
There is a war in the mobile ecosystem, that has 2 winners: Apple and Google, but there are other companies that hold a big number of mobile users and these are Facebook and Amazon. The analysis also sheds some light on the differences between Apple and Amazon/Google/Facebook, while Apple has a strong ecosystem that helps them sell hardware devices, in the second case, a big number of android activations allow them to engage users with their services.