Smartphone Ownership Segmented By Age

Written by Flavius Saracut
Published on Nov 3, 2011
Read time 1 min
Category Business Strategy

When wanting to engage in the mobile channel, it’s very important for businesses to know the profile of their clients. Do they own a smartphone or not?

Nielsen released today a report highlighting the age segments that own smartphones. In fact, 62 percent of mobile adults aged 25-34 are owning smartphones. For the segments 18-24 and 35-44 years old the smartphone penetration rate is around 54 percent.

Other groups show slightly lower penetration rates. Around 40 percent of 12-17 year-old teens and 40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone.

After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it grew 5 percent this quarter.

Smartphone Ownership Segmented By Age

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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