The Global Smartphone To Reach 1.75b in 2014

Written by Flavius Saracut
Published on Jan 16, 2014
Read time 1 min
Category App Development

Smartphones and tablets are turning into personal computers so utilities and productivity apps posted 150% growth in the past year. All app categories have shown growth during 2013, general app use posted a 115% year-over-year growth, according to statistics from Flurry. Gaming was expected to reach saturation levels in 2013, but registered a 66% year-over-year growth in use. However, the category that broke the charts was Messaging (Social and Photo sharing included). The growth is fueled by apps such as WhatsApp, WeChat, Facebook Messenger and SnapChat.

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App usage will also be driven by the increasing smartphone audience, which will grow to 1.75 billion in 2014, from just 1 billion in 2012. According to an eMarketer study nearly two-fifths of all mobile phone users – close to one-quarter of the worldwide population – will use a smartphone at least monthly in 2014.

smartphones 2014

By 2017 smartphone penetration among mobile phone users globally will reach 50%, mobile is continuing to eat the world.

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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