How Businesses Benefit From Mobile Apps
As you may already know, here at Mobiversal we’re all about mobile apps. So I’d like to point out some companies that are exploiting really well this channel. One such example is Starbucks with their app Starbucks Card Mobile.
Starbucks Card Mobile is an app for iPhone / iPod Touch which will display a barcode that you use just like your card to make purchases at Starbucks. With Starbucks Card Mobile, you can check your balance, reload your card with any major credit card or PayPal, view your transactions and conveniently track your Stars in the My Starbucks Rewards program.
The advantages for consumers are speed and one less card in their wallets. Using the app customers can also locate a mobile payment Starbucks near their location.
Starbucks Card Mobile is a nice example how a company can strengthen the relationship with their clients by offering exclusive advantages. At the same time Starbucks is gaining invaluable data on consumer behavior and habits.