WWDC aftermath With 3 App Experts

Written by Flavius Saracut
Published on Jul 2, 2014
Read time 5 min
Category Business Strategy

WWDC-2014It’s been a month since Apple held the WWDC conference and announced a few interesting things: iOS8, a new programming language called Swift, HealthKit, HomeKit, iCloud Drive and many more. It usually takes us a while to digest all the information so I thought now would be a good time to reach out to a couple of app experts and see which were the things from the announcements that excited them the most and that could have an important impact on the mobile landscape on the medium-long term. Please dive in below to find out more from Ryan Matzner of Fueled, Jordan of Appetizer Mobile, both based in New York, and Cristian Streng, Mobiversal’s CTO.

Ryan-MatznerRyan Matzner – Director @ Fueled

I think Swift is really cool, but probably not for the same reason as most others. Finding good iOS devs has been the bane of my existence from early on. Making iOS dev easier, faster, and less prone to error means a broader pool of potential developers who can code up to Fueled’s standards. I know it’s not an immediate fix for us, but over the next few years I think we’ll really start to reap the benefits of that.

Many features are of the “it’s about time” variety (e.g. leaving a group text). And others feel like Apple giving up rather than finding one of those magical solutions they’re so famous for (e.g. auto deleting texts after a while to save space rather than figuring out a cloud-based solution).

I’m also really hopeful that HealthKit might finally drag consumer-facing medical technology into the modern, mobile-centric age. Really excited about that. From Fueled’s perspective, it will likely mean new projects around health tech that maybe simply couldn’t generate enough investor confidence previously.

Jordan W. Edelson – CEO & Founder @ Appetizer Mobile jordan-edelson

Swift, Continuity, Home Kit and Health Kit are all very interesting to me. It’ll be interesting to see how the dev community takes to Swift but I think like with any new language, it’ll take a few years to build up a community behind it along with support threads. Home Kit opens up a new platform for connected home apps. Health Kit is also a step in the right direction in the process of centralizing big data and allowing for smarter analysis. A fuller picture on one’s health can be created with a connected set of health apps, which will soon be possible via Health Kit.
The new app store discoverability optimizations / enhancements are Apple’s step in helping better market apps. iOS devices will be able to provide prompts to apps that are contextually relevant based on your geographic location. This will allow for much more effective app marketing / promotion.

cristian strengCristian Streng – CTO & Co-founder @ Mobiversal

As a developer, I’m mostly excited about Swift, the new programming language announced by Apple. It’s a significant departure from Objective C that’s been Apple’s language of choice for 20 years. Swift is a modern programming language with a syntax closer to other popular languages, that is expected to be more intuitive, safer and faster than Objective C. It has a few features that OOP purists may dislike (like the lack of access modifier), but I believe its syntax and flexibility will help convert programmers from other platforms – especially from Javascript and Web programming.

HealthKit and HomeKit are opening iOS development to new areas that Apple desires to integrate: home automation and connected health apps. I’m looking forward to try out HomeKit, as we’re currently working on a home automation project.

It seems like Swift is on the tip of everybody’s tongue, what do you think about it?

pdf app proposal
Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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