Time Spent On Apps Surpasses Web Browsing
Mobile app analytics firm Flurry released a report comparing the daily engagement of smartphone users on mobile apps vs. web browsing on the PC. For web analytics, Flurry used data from comScore and Alexa and for mobile application usage, they used their own analytics, which now counts 500 million aggregated, anonymous use sessions per day across more than 85,000 applications. Flurry says that this accounts for approximately one third of all mobile application activity.
It seems that for the first time ever, daily time spent in mobile apps surpasses desktop and mobile web consumption.
They also studied which categories most occupy consumers’ time. Games and Social Networking categories capture the significant majority of consumers’ time. Consumers spend nearly half their time using Games, and a third in Social Networking apps. Combined, these two categories control a whopping 79% of consumers’ total app time.