What Consumers Do With Their Shiny Smartphones

Written by Flavius Saracut
Published on May 18, 2012
Read time 2 min
Category Business Strategy

Google recently released a new study on mobile user behavior. Some of the things presented are not new, but it’s good to have a reminder from time to time. Currently 44% of US consumers own a smartphone, a 10% increase in less than a year. This is placing the smartphone as the fastest growing consumer technology. Take a look at the graphic below from asymco.com


We’re really attached to our smartphones:

– 80% always take their smartphone when leaving home
– 71% use their smartphones at restaurants and 56% at airports, among many other locations
– 62% have used their smartphone to go online seven out of seven days in the past week
– 57% of smartphone users perform searches on their device

What’s really interesting is the local aspect and how are they influencing purchase decisions:

– 96% of smartphone owners use their mobile devices to research product and service information
– 35% intentionally have their smartphones with them to compare prices, read reviews while on the go
– 32 % have actually changed their mind about purchasing a product while in a store as a result of smartphone research


Smartphones are a powerful weapon, they give consumers instant information allowing them to make better decisions and in the mean time they allow vendors to create a more engaging relationship, opening new channels to stay in touch with their clients. To checkout the infographic from Google click here.

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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