What Do Fitness App Fanatics Look Like?
If you’re on the health and fitness app development field, you certainly need to know more about the demographic you’re addressing. Mobile analytics company Flurry looked at more than 6,800 iPhone and iPad apps listed in the health and fitness category and saw a 62% increase in usage over the past six months. Apps in this category grew almost twice as fast than the industry in general.
Flurry looked at the group of users who spent more than three times the average amount of time in health and fitness apps and named this group “Fitness Fanatics.”
Fitness Fanatics are 62% females and 38% males, predominantly in the 25-54 year-old group, and they tend to be Sports Fans, Parents, and Avid Runners that don’t spend too much time playing games or on social networks.
The recently announced Healthbook, the rumored Apple iWatch and a bunch of wearables that are becoming mass market products, are just few reasons to believe that 2014 will be a year of accelerated growth for health and fitness apps. What do you think about the Flurry stats, any surprises in there for you?