How Retailers Increase Sales With Mobile Moms

Written by Flavius Saracut
Published on Aug 22, 2014
Read time 2 min
Category App Development

In the United States, 22 percent of digital commerce revenue is coming from mobile and since school is approaching I thought it would be helpful to look at how moms are using their smartphones for back-to-school shopping activities. The numbers are coming from engagement & insights platform PunchTab, who spoke with over 500 moms and found out that 60% of them will use their smartphone, mainly to look for coupons. The second most important activity is price comparison between different stores.

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Few weeks ago we saw that coupons are one of the most important reason why mobile shoppers would be willing to share their location, and those findings are consistent with the results of this survey. Coupons are 4 times more attractive to moms compared to other activities like reading reviews or checking point status on loyalty programs.

how important coupons are

So if retailers are serious about increasing purchases in-store, the no.1 solution seems to be the good old coupon.

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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