How Retailers Increase Sales With Mobile Moms

In the United States, 22 percent of digital commerce revenue is coming from mobile and since school is approaching I thought it would be helpful to look at how moms are using their smartphones for back-to-school shopping activities. The numbers are coming from engagement & insights platform PunchTab, who spoke with over 500 moms and found out that 60% of them will use their smartphone, mainly to look for coupons. The second most important activity is price comparison between different stores.

Few weeks ago we saw that coupons are one of the most important reason why mobile shoppers would be willing to share their location, and those findings are consistent with the results of this survey. Coupons are 4 times more attractive to moms compared to other activities like reading reviews or checking point status on loyalty programs.

So if retailers are serious about increasing purchases in-store, the no.1 solution seems to be the good old coupon.