Coupons Remove Mobile Shopper Fear Of Tracking

Written by Flavius Saracut
Published on Aug 5, 2014
Read time 2 min
Category App Marketing

Loyalty and engagement platform PunchTab did a survey during April on 1,000 consumers to see what consumers feel about being tracked by brands in return of receiving relevant, real-time information and offers. Half of respondents weren’t very happy about being tracked using their smartphone, however 27% said they would likely allow it if they would receive certain incentives.

not likely being tracked

Shoppers have mostly privacy concerns, they feel like the store doesn’t need to know their every move. They are also afraid of being spammed with advertisements or irrelevant messages.

reasons fear

The places where shoppers were positively inclined towards tracking were Superstores, followed closely by Department, Grocery, and Home Improvement Stores. The most popular reasons for sharing their locations were coupons and offers, shorter checkout times, and targeted alerts about sales and products they like.

acceptable reasons

According to a a new report from Juniper Research, there will be 1.05 billion mobile coupon users by 2019, up from just under 560 million this year. Retailers started to focus more on delivering coupons direct to consumers instead of relying on coupon sites like Retailmenot.

Coupons allow retailers to:

• increase engagement with the shopper
• track each shopper’s purchasing patterns and behavior
• analyse the relative success of campaigns as measured against the yardstick of redemption or engagement;
• deliver targeted offers based on a user’s purchasing history or location.

We’re living a time when coupons are moving from just raising awareness about a product/store to driving transactions and if retailers will provide valuable offers at a time that the consumer deems appropriate, we’ll probably see more people accepting mobile tracking.

pdf app proposal
Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

Do you have an app idea?
Let's talk
Follow Us

What to read next

Feb 15, 2021 17 min. read

5 Key drivers of ASO strategy for a successful app

What is App Store Optimization? App store optimization is the process of improving an app’s visibility in app stores to increase conversion (getting more users to download the app). In...

Rares Taut
May 25, 2020 6 min. read

Why Most Apps Fail

Answer: Because at least half of the budget isn’t for marketing. Wait what? Marketing!? But I’m building this awesome product, that will surely be enough for people to be noticed by...

Rares Taut
May 18, 2020 12 min. read

How To Grow Your App – App Store Optimization

Efren Barahona on unsplash What you’ll find in the article (ASO tips): Title Keywords Reviews Number of downloads App logo App screenshots App videos Today we’re going to talk a bit...

Rares Taut
Feb 15, 2021 17 min. read

5 Key drivers of ASO strategy for a successful app

What is App Store Optimization? App store optimization is the process of improving an app’s visibility in app stores to increase conversion (getting more users to download the app). In...

Rares Taut
May 25, 2020 6 min. read

Why Most Apps Fail

Answer: Because at least half of the budget isn’t for marketing. Wait what? Marketing!? But I’m building this awesome product, that will surely be enough for people to be noticed by...

Rares Taut
May 18, 2020 12 min. read

How To Grow Your App – App Store Optimization

Efren Barahona on unsplash What you’ll find in the article (ASO tips): Title Keywords Reviews Number of downloads App logo App screenshots App videos Today we’re going to talk a bit...

Rares Taut