How Do Children and Families Use Smartphones?

Written by Flavius Saracut
Published on Jul 24, 2013
Read time 2 min
Category App Marketing

Zact, a smart mobile service provider did a survey on 1,020 respondents in the U.S. looking at how parents are seeing mobile technology, in relation with their children.

Around 64% of families have between 3 and 6 devices in their household, with 21% of parents allowing their child around 3-4 hours daily.

According to a second survey from eMarketer, smartphone penetration is 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate. By comparison, among those ages 12 through 17, eMarketer estimates smartphone penetration will reach 44% this year.

When it comes to which are the biggest concerns parents have: 79% are concerned about not being sure who contacts their children and 75% about being able to browse too freely. Of all respondents, about 10% are not comfortable with giving a smartphone to a child, and the rest of the pack is pretty balanced, with proper ages for owning a smartphone fluctuating between 8 and 16.

Experts recommend parents to be involved in their child’s experience with smartphones and tablets, especially at a young age. It is recommended for parents to engage kids as they try new apps and if possible to keep mobile devices in family areas so that a child’s app usage can be monitored.

 

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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