How People Use Their Smartphones In Stores
This study revealed 32% of consumers plan to use their mobile devices to help research products by comparison shopping and 27% are using mobile devices to read reviews while in the store.
So holiday shoppers plan to use their mobile device as a research tool, but 11% are also planning to leverage their mobile device as a payment method.Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.