How People Use Their Smartphones In Stores

Written by Flavius Saracut
Published on Nov 15, 2011
Read time 1 min
Category App Marketing

mobile product scan A recent study by Millennial Media revealed how smartphone owners plan to use their mobile phones during the holiday shopping season while inside of retail outlets.

This study revealed 32% of consumers plan to use their mobile devices to help research products by comparison shopping and 27% are using mobile devices to read reviews while in the store.

So holiday shoppers plan to use their mobile device as a research tool, but 11% are also planning to leverage their mobile device as a payment method.

smartphone usage trends

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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