Enhance Your Marketing Through Apps

Written by Flavius Saracut
Published on Apr 11, 2013
Read time 3 min
Category App Marketing

Companies can increase customer satisfaction by deploying mobile app strategies. A good example of a company that really innovated in raising customer satisfaction through the use of mobile apps is Walgreens. Their mobile app saves tons of time and money for its users. The lead feature of the app is Refill by Scan, which allows patients to order refills simply by scanning a prescription barcode with their smartphone and now generates more than 40 percent of all Walgreens online refills.

Bond with your existing customers – Starbucks Card Mobile is a good example on how a company can strengthen the relationship with their clients by offering exclusive advantages. At the same time Starbucks is gaining invaluable insights on customer behavior and habits. The advantages for consumers are speed and one less card in their wallets. Using the app customers can also locate a mobile payment Starbucks near their location.

Reach more customers by letting existing ones promote and share content about your brand. Humans are social beings, so it’s no surprise that statistics show 91% of mobile internet access is to socialize.

Businesses that want to grow their client base must think on strategies how to profit from this instinct people have to share stuff on social networks. One example of a company that did something in that direction is Corona. The beer company engaged consumers with a fun app that let’s them shoot photos and apply awesome Corona beach and vintage filters. Afterwards the photos can be submitted to Corona’s Facebook page and enter a prizedraw to win a trip to an exotic location.

Mobile apps can also be of help for a SEO strategy. If a mobile app is successful, besides users, it can also draw mentions or reviews on various websites, passing valuable link juice to the company’s website. To see what can be the impact of a successful mobile app, just do a search on Google using the syntax “starbucks mobile app” and you’ll find 195,000 mentions of that exact term. Companies usually host on the website a landing page for the mobile app with a short description or a video and Download buttons to App Stores. Reviewers will generally link to that page.

Truth be told, an app must be part of the big marketing plan, it is just of component in the big picture that needs to be promoted and brought to the spotlight itself.

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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