Apps Are Replacing Time Spent On Web and TV

Written by Flavius Saracut
Published on Dec 5, 2012
Read time 2 min
Category App Marketing

I’ve just had at look at the numbers released by Flurry for November and boy, how nice their graphs look. They measured the work of over 85,000 developers that created over 250,000 apps and they registered over a trillion events. Take a look at how the app economy has grown since May 2008.

 

Little by little the apps are eating from time consumed on web browsing and on TV. Think about it, the apps are here since just 4 years ago and they will soon be challenging the TV, a 60-year-old industry. Since last year there was a 35% increase in time spent inside mobile apps by U.S. consumers, a boost from 94 minutes to 127 minutes.

 

Time spent in mobile apps versus web and TV

When looking at the top 3 categories people are spending most of their time, Games lead with 43%, followed by Social Networking 26% and Entertainment 10%. Flurry has also compared the time spent on mobile games vs. total time spent on games on any platform and the numbers are staggering, 76% out of total time, that’s 55 minutes out of 72 minutes each day.
 
Time spent in apps per category

If you still had doubts to jump in the mobile bandwagon or not, now’s the time to act.

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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