Promoting Your Business On Instagram & Twitter
If you have a business and you are using photos to promote your brand, you’ll need to be aware of a specific fact that change in the relationship between these two big players.
In mid December Instagram dropped support for Twitter Cards, meaning when someone shares a photo from Instagram to Twitter, people no longer see the photo on Twitter, but a link that drives traffic back to Instagram. This smart move has an impressive impact on Instagram, engagement with the brands on Instagram grew by 35% and brad follower count by 41% in the past 3 months.
So if you are using photos to promote your business, make sure you are posting them on Instagram (and sharing on Facebook as photos see there great engagement) and for Twitter, post them directly on the platform. The results can be seen in the infographic below from marketing agency DNA.