5 Great Landing Pages for Mobile Apps

Written by Flavius Saracut
Published on Sep 9, 2014
Read time 3 min
Category App Marketing

You’ve got a brilliant idea for an app and you’ve been working day and night to make available an MVP, but there’s one more thing you need before launch, an awesome landing page for your app. Landing pages go from one screen pages to full-blown websites, but since everything is built with a purpose, I’ll list below 3 things a landing page should do and then look at some examples:

– make users easily understand the problem the app is trying to solve and the solution
– show users how the app actually works before even installing it on their smartphones
– build trust that this is something worthy of trying

Spendee

spendee

Spendee comes with the promise that it will let you easily track your expenses and on the homepage visitors can choose to watch a video to understand more, download the app or scroll to learn. I really loved the way they’ve connected the scrolling on the website with animations within the app.

iCalendar

iCalendar

iCalendar is the iOS calendar on steroids. The landing pages is very colorful and nicely shows all advantages over the standard iOS calendar app. As you scroll down the menu stays on top and encourages visitors to download the app.

Accorns

Acorns

Similar with Trippeo, Accorns runs a video on the background and a very visible CTA to download the app. As a secondary CTA they are asking non-iPhone users to signup up for the Android and Web apps.

Paper

Paper

Facebook highlights the way Paper works using a slideshow, with each slide showing a specific functionality via a video. They are obviously putting an emphasis on user’s experience in Paper’s case.

Wanderworld

WanderWorld

If you’re really creative you can turn your landing page into an elaborated story with nice graphics, like in the case of Wanderworld.io. As you scroll down you get to travel and experience the app in an engaging way.

I’m sure I’ve missed some great websites, so feel free to let me know about them in comments.

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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