Mobile Coupon Codes Are Gaining Popularity

Written by Flavius Saracut
Published on Nov 5, 2011
Read time 2 min
Category App Marketing

The economy isn’t exactly rosy and let’s face it, we all love to get a discount, it makes us feel good. People are embracing more and more mobile couponing to get these discounts. The folks at Microsoft tag put together an infographic emphasizing some interesting facts. There are now almost 20 million mobile coupon users and by 2013 the number will grow to 35 million.

From the total mobile users around 10% are redeeming mobile coupons and if we’re talking about the smartphones users, 20% are doing so. If we are looking at the technology users prefer to engage with, mobile coupon users are 3 times more likely to interact with a 2D code then with a SMS.

Along with the growth of smartphone users number, in the coming years we’ll see more and more companies including mobile coupons in their marketing strategy. For more info please take a look at the infographic below. What’s your take on mobile coupons?

Learn More about Mobile Tagging at Microsoft Tag.

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Written by Flavius Saracut
Flavius is the Marketing Manager and Co-founder of Mobiversal, a mobile app development company working with startups and established brands like Forbes to create unique mobile experiences. Mobiversal is also the maker of Appointfix and FieldVibe. Connect with him on Twitter @FlaviusSaracut.

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