Mobile Interactive Ads – The Key To Our Brain
More and more people are interacting with mobile devices and the touch interface is so natural for us. Brands and advertisers are always trying to increase interactivity because that’s where the bound is made. Our human mind is stimulated by curiosity, like the time we get an email notification, we are impatient to see what it’s about.
Marketers are using these patterns with mobile ads that benefit from interactivity. One recent example that caught my attention is the pan-European mobile campaign for the film, Green Lantern. The campaign was prepared by Millennial Media UK team in collaboration with Warner Bros. and their agency, Odyssey Mobile Interaction.
The campaign gave consumers a visual experience that was reflective of a superhero film like Green Lantern, and was promoted through an expandable rich media banner, that let consumers “imprint their fingerprint” on the ad, to bring up an HD trailer for the film.
The results of the campaign are pretty impressive as over 20 percent of people that clicked on the banner engaged with the “fingerprint scan” and over 70 percent of those users went on to watch the trailer.
Know any other cool mobile interactive ad campaign?