Mobiversal Blog

Everything you need to know about creating, developing and launching your app

online banking
Oct 10, 2013 2 min. read

5 Reasons People Still Prefer Online Banking

The growing number of smartphones is influencing a lot of industries, however in the banking industry, people are still preferring to transact on their desktops rather than on their smartphones....
Cristina Radu
Scarecrow mobile advergame
Oct 9, 2013 3 min. read

Chipotle’s Advergame Gains 7 Million Views

Chipotle is a company we mentioned before in the past for their efforts on being innovators when it comes to bridging the restaurant world with the mobile world. They are...
Cristina Radu
Oct 7, 2013 4 min. read

Indoor Navigation and Tracking are Here to Stay

People are spending about 85% of their time in buildings doing activities like working, shopping, eating, and unlike outside where we can rely on GPS technology, indoors we are relying...
Cristina Radu
US health app users statistics
Oct 2, 2013 2 min. read

How Many Users Are Actually Using Health Apps?

Mobile has impacted so many aspects in our lives and health is one of them. But to see exactly how are US mobile users seeing health apps, we'll look at...
Cristina Radu
Oct 1, 2013 5 min. read

4 Mobile Apps that Manage Your Expenses

More and more people are relying on their smartphones to help them manage their lives these days as the sheer number of smartphone-toting individuals suggests. Apps to help people remember...
Cristina Radu
museum explorer app
Sep 27, 2013 4 min. read

Museum Apps Turn To The Mobile Experience

This month Gartner estimated the number of downloads in app stores to reach 102 million in 2013, from just 64 billion during 2012. Out of the total number of downloads...
Cristina Radu
push notification illustration
Sep 26, 2013 2 min. read

The Way Mobile Users Prefer To Receive Offers

Millward Brown Digital surveyed 1,572 mobile users from the United States, the United Kingdom, Australia, New Zealand, France, Germany, Spain, and Italy, to find out how consumers prefer to be...
Cristina Radu
mobile ads - automotive industry
Sep 24, 2013 3 min. read

Mobile Ads and The Automotive Industry

In their September SMART report, Millennial Media (mobile advertising company) shared some insights on how the automotive industry is using mobile ads to reach potential buyers. Mobile is also changing...
Cristina Radu
restaurant marketing tactics-2013
Sep 20, 2013 3 min. read

Restaurants Are Betting On Mobile In 2013

Hospitality Technology did a survey on US executives running restaurants around the globe about the marketing tactics employed in 2013 to promote their units. There was an increase on each...
Cristina Radu