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Updates from Mobiversal crew and mobile news

Dark Patterns: or how UX exploits the user | Misdirection, Price Comparison Prevention & Privacy Zuckering

Tobias van Schneider for Unsplash

PART V

Because it has been a while since our last post on Dark Patterns, today we’re continuing our journey into the realm of bad and unorthodox UX with three patterns: Misdirection, Price Comparison Prevention and Privacy Zuckering.

Misdirection

Nick Fewings on unsplash

Watch out for Ms. Direction or you’ll get fooled. She can easily hide the truth from you.

Wordplay aside, the misdirection dark pattern is a tactic used by services to divert the attention of the user from something important, confusing him or her with unclear choices or promoting other … Read More

Angajăm Backend Developer (Java) pentru produsul Appointfix

Fondată în 2011, Mobiversal este formată dintr-o echipă de oameni talentați cu abilități de business, tehnice, design și marketing. Pasiunea noastră este să construim aplicații mobile care să aibă un impact pozitiv în viața oamenilor. Pe lângă aplicațiile dezvoltate pentru clienți, am lansat și produse proprii care sunt vândute pe piața globală. 

Căutăm acum un Backend Developer pentru Appointfix. Este o oportunitate de a deveni parte dintr-o echipă/produs care ajută zeci de mii de prestatori de servicii/mici afaceri să își țină cu ușurință evidența programărilor cu clienții și să reducă numărul celor ce uită de programare. 

Ce ne-am dori Read More

Angajăm Digital Marketer pentru produsul Appointfix

Fondată în 2011, Mobiversal este formată dintr-o echipă de oameni talentați cu abilități de business, tehnice, design și marketing. Pasiunea noastră este să construim aplicații mobile care să aibă un impact pozitiv în viața oamenilor. Pe lângă aplicațiile dezvoltate pentru clienți, am lansat și produse proprii care sunt vândute pe piața globală. 

Căutăm acum un Digital Marketer pentru Appointfix. Este o oportunitate de a deveni parte dintr-o echipă/produs care ajută zeci de mii de prestatori de servicii/mici afaceri să își țină cu ușurință evidența programărilor cu clienții și să reducă numărul celor ce uită de programare. 

Avem in prezent … Read More

5 Reasons why Entrepreneurs from Israel Should Develop Their Mobile Apps in Romania

shallow focus photography of black smartphone
Photo by Johan Pettrich from Unsplash

Introduction

Nearshoring. The outsourcing of business processes to other companies or agencies in a country near yours. Being in the vicinity of the country you want to outsource your product or software provides a number of benefits, contrary to the more common approach of farshoring.

Farshoring deals with delegating processes to a foreign country situated at a considerable distance from yours. This can provide some benefits, such as finding the lowest cost for your work, but also provides a lot of negatives, such as lower quality of labor, major cultural differences, increased costs … Read More

Representing Romania: Mobiversal at the Tel-Aviv DLD Innovation Festival

Mobiversal participated in this year’s edition of the DLD Tel-Aviv Innovation Festival, courtesy of our government’s internationalization program for Romanian economic operators.

The arrival day for the Mobiversal team saw them officially registering on-site, then visiting the beautiful landscapes of Tel-Aviv, street art and of course the breathtaking sea.

A spectacular view from the Mediterranean shore

The festival

On the first day of the festival, Mobiversal took its place at its booth at 8 a.m. in the morning. The festival brought together people from all over the world, from Israelis to Asians, from Americans to Eastern Europeans.

Rares Taut, business
Read More

Dark Patterns: or how UX exploits the user | Friend Spam & Hidden Costs

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Credit: Tobias van Schneider for Unsplash

PART IV

With the fourth part of our journey into the world of dark patterns, we get to delve deeper by learning about the Friend Spam and Hidden Costs patterns.

Friend Spam

Spamming has started being practiced not long after the invention of email. ARPANET provided the medium for the first email considered spam to propagate, in 1978, which contained the advertising of a new model of Digital Equipment Corporation computer. The email was sent to 393 unknowing recipients

Friend spam is a type of dark pattern, in which a service asks for Read More

Product Development & Pre-Marketing for startups| A FieldVibe case study

Oradea Tech Hub hosted last month an exciting workshop for technology aficionados about how to do well in product development & marketing for startups. We were more than happy to respond to their invitation as our Product Manager & CMO at FieldVibe, Adrian Cucerzan and Laurentiu Culda shared valuable insights into their work to a relatively crowded room at the Hub. 

The star of the workshop was FieldVibe, Mobiversal’s latest product. The two speakers answered on point by taking various interesting questions from the audience and giving practical examples shared from their own efforts in launching FieldVibe and … Read More

Dark Patterns: or how UX exploits the user | Disguised ads & Forced continuity

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Credit: Tobias van Schneider for Unsplash

PART III

Welcome to part III of our journey into the world of dark patterns. Today we’re up to a combo with Disguised ads and Forced continuity dark patterns.

Disguised ads

A ubiquitous type of dark pattern that can be found while surfing the Internet, scrolling through mobile apps or navigating on your favorite e-book reader, are disguised ads. The purpose of these ads is to blend with the website, app or any other medium of information, in order to match the form and function of  the platform in which it appears.

Disguised … Read More

Dark Patterns: or how UX exploits the user | Confirmshaming

Credit: Tobias van Schneider for Unsplash

Part II

Welcome to part II of our journey into the world of dark patterns. Today’s stop is the pattern known as Confirmshaming (or guilt-tripping).

This type of dark pattern, as the name might suggest, shames users in confirming to opt for something. The user is guilted into succumbing to the service’s desired action. This type of pattern can be considered a form of emotional abuse, depending on the intensity of the shaming applied or the type of objects/ideas used in the shaming. 

By targeting the emotions of the users, companies increase their chances … Read More

Dark Patterns: or how UX exploits the user | Introduction

Credit: Tobias van Schneider for Unsplash

PART I

This is the first post in a series that will tackle the issue of Dark Patterns, and how they influence us as customers and consumers. Stay tuned for future additions to this series if you want to learn more about this subject.

Introduction

Great design should be based both on creating the best experience for users, and meeting business objectives. Bad design usually tackles only one of these perspectives. Finding the extremely narrow line of equilibrium between merging user and business objectives can bring great challenges toward (UI/UX) designers. This is … Read More