Updates from Mobiversal crew and mobile news

5 Key drivers of ASO strategy for a successful app

What is App Store Optimization?

App store optimization is the process of improving an app’s visibility in app stores to increase conversion (getting more users to download the app). In other words, what could be considered a spin-off on SEO (search engine optimization), ASO deals with a variety of tactics and actions that bring your app to more users within the app stores. Although there are a variety of app stores (Amazon Appstore, Shopify App Store, F-Droid App Store, etc.), we’re going to focus in this guide on the two major mobile app store platforms, Google’s Play Store and Apple’s …

The process and the cost of developing a Hospital App

2020 was the year that brought health issues to the top of everybody’s mind worldwide. People became more aware of how important it is to take basic hygiene measures to prevent illness, and to overall maintain a closer eye on their health.

Even governments mobilized themselves into action. For example, the CDC partnered up with Big Tech giants Apple and Google to implement contact tracing, a special kind of technology used to better combat the spread of the pandemic.

We’ve also seen a surge of downloads on health and fitness apps in 2020, as more and more people were …

Angajăm JavaScript Developer(s) pentru produsul Appointfix

Fondată în 2011, Mobiversal este formată dintr-o echipă de oameni talentați cu abilități de business, tehnice, design și marketing. Pasiunea noastră este să construim aplicații mobile care să aibă un impact pozitiv în viața oamenilor. Pe lângă aplicațiile dezvoltate pentru clienți, am lansat și produse proprii care sunt vândute pe piața globală. 

Căutăm acum 1-2 JavaScript Developers pentru Appointfix. Până în prezent, Appointfix a existat exclusiv ca aplicație mobilă, dar ne dorim să dezvoltăm și varianta web a aplicației pentru ca utilizatorii noștri să se poată bucura de ea și pe laptop/desktop. 

Este o oportunitate de a deveni parte …

Mobiversal angajează Designer

Fondată în 2011, Mobiversal este alcătuită dintr-o echipă de oameni talentați, cu abilități de afaceri, tehnice, de proiectare și marketing. Pasiunea noastră este să construim aplicații mobile care să aibă un impact pozitiv asupra vieții oamenilor. Pe lângă aplicațiile dezvoltate pentru clienți, am lansat și propriile noastre produse care sunt vândute pe piața globală.

Căutăm un designer care să se alăture echipei noastre! Este o oportunitate de a face parte dintr-o echipă care creează aplicații personalizate ce rezolvă nevoile oamenilor din întreaga lume.

Ce vei face:

  • Design aplicații mobile/web și website-uri
  • Brainstorming cu echipa pentru a găsi soluții inovatoare
  • Construirea

What Does A Business Analyst Do?

So you’re wondering what exactly does a business analyst do?

The short answer is: depends.

‘On what?’ you might ask.

And I would like to answer that by saying that it depends on a particular job, company and industry, although there are some general trends and activities that a business analyst does. For example, chances are you won’t find a business analyst coding at the job.

Let’s actually answer some of the questions you might have then.

What is a Business Analyst?

The overseeing Business Analysis organization, IIBA (International Institute of Business Analysis), defines the business analyst to be


Business Requirements & Functional Requirements

What’s The Difference And Why Should You Care?

Successful products usually do not have a clear-cut success formula, although you can control for some well-known industry elements, such as having good customer support, great UX, a reliable technological stack, etc.

Of these industry elements, two important factors that are easily confused between one another are the business requirements and the functional requirements, especially when the concept of ‘features’ comes into discussion.

For example, having a ‘location tracking’ feature for your app is not a business requirement.

The business requirement would be something like “provide a way for team leads to …

Assessing the Technical Feasibility Of An Idea

After long and arduous brainstorming sessions, you came up with a great idea for a product.

You even went a step ahead, and did the necessary steps in order to get your idea as validated as you can at this step.

This means that you did your market research, through surveys, interactions with people in the industry and even a small sketch to showcase your idea.

And then it hit you: but what if it can’t be built? And if it can, what if I don’t have the budget for it? 

Bashing yourself for being overly enthusiastic on the business …

Why You Focus On The Wrong Things

It seems only natural that we are our most confident when talking about subjects we know a thing or two about. 

As a programmer, you might find joy and passion to talk about the latest paradigm you’ve learned, or new GNU/Linux utilities, or a hack you managed to do to patch up a production-line halting bug.

If, on the other hand, you’re asked to provide your opinion on an ongoing issue that the marketing team is confronted with, then, it’s normal to feel jittery and to say that it’s out of your circle of competence.

And that’s to be expected. …

How Much Does It Cost To Build An App Like Uber

Austin Distel on unsplash

Short answer: roughly $120,000.

Long answer: depends on the features.

Uber is the most widely used ride hailing application across the world. 

Founded in 2009, it had over a decade worth of time to iterate over features and see which ones are worth keeping, chucking away or improving.

This article will show you how much it would cost to build it with (most of) the feature set that Uber already has.

But keep in mind that Uber iterated over time and the app was much more bare bones than it is now.

We’re going …

Why Most Apps Fail

Answer: Because at least half of the budget isn’t for marketing.

Wait what?


But I’m building this awesome product, that will surely be enough for people to be noticed by itself.

I’m gonna maybe let people know on Hackernews and product management groups about this new product that uses blockchain technology, AI and embedded systems using Apache Kafka and [insert technology buzzword of the month]!

Surely I won’t be able to handle all the thousands of users and clients.


Well, It’s been 3 months now and instead of hearing any ka-ching!, all I’m hearing are crickets. Why?

Am …