Mobiversal Blog

Chief Marketer conducted a survey on over 600 respondents that identified themselves as B2B marketers (48.9%), B2C marketers (18.6%) or as a company that targeted both (32.5%) to see how...

Moms represent a very important category for developers and advertisers as they control an important part of the expenditures budget. Flurry recently released a report on how american mothers are...

Businesses are exploiting the mobile explosion and are dedicating big budgets for advertising on mobile devices. Millennial Media took a look at these facts in their June SMART report. Telecommunications,...

App Annie & IDC recently released a report on the future of mobile gaming, showing fresh numbers on mobile devices used for gaming purposes, revenue by business model, average revenue...

Flurry released a report on the life of a US smartphone owner, on what are the main activities and at which time. The analysis was done on a cohort of...

As consumer adoption of smartphones and tablets raises, usage of mobile devices to purchase real world goods and services has increased. Users have been cautious of transacting on mobile, but...

Every month app analytics company Distimo is releasing data on the most downloaded apps (free or paid) and revenue numbers, in both major stores, Google Play and the Apple App...

Every day we have more evidence on how mobile technology is changing the world and we can see how mobile will be ubiquitous in a short period. Benedict Evans, analyst...

Colleges and universities around the world are releasing mobile websites and apps targeted at current and prospective students. Most common features include maps, calendars and transit information for allowing students...