Updates from Mobiversal crew and mobile news

Mobile trends in 2020

Jonas Lee on unsplash

The previous year has been an incredible year for mobile:

  • 204B Worldwide Downloads
  • $120B Worldwide App Store Consumer Spend 
  • 3.7 Hrs Per day spent in mobile by the average user
  • 825% Higher average IPO valuation for mobile companies
  • 60% Higher engagement per user by Gen Z vs older demographics

As you can see, consumers downloaded a record-breaking 204B times, which is a 45% increase since 2016 (including re-installs and updates).

These downloads are mainly done by emerging markets such as India, Brazil, and Indonesia, where more and more people are starting to adopt mobile devices …

From A to App Success: the story of how we navigated through failure to reach success, and how you can do it too

Confidence in your abilities takes time to build. You face a continuous stream of challenges, which tests your existing capabilities. Sometimes you win, but most of the time you fail. That’s the normal flow of things, and it’s important, especially in the beginning to internalize this: coming to terms with the fact that you will inevitably fail. Not all the time, not some of the time, but most of the time.

Equally important is to evaluate and assess the different causes for your failure, learn from them, and get back up on your saddle. This is the only time-proven solution …

Our brand refresh for a new decade

For the past few months, we’ve been working on a refreshed brand identity that better captures our vision of building apps that improve people’s lives. Even though our previous logo and brand has served us well and was at the forefront of our values, we think that it’s time for a refresh.

Since 2011, Mobiversal has developed over 60 apps over a variety of business domains, while also focusing on creating our own, full-fledged products, Appointfix and FieldVibe. What sits at the cornerstone of our day to day engagement is the love and care we put into developing applications. …

The process of designing an app

This article is brought to you courtesy of Razvan Hosu, UI & UX designer with over 6+ years of experience at Mobiversal.

The design of an app boils down to two major elements, the UX and UI. Every design step gravitates around these two, and they are one of the most important elements that can make or break an application. This article will detail how UI and UX blend to complete the process of designing an app.


UX stands for user experience: the experience that the user has when using the application. Practically, when you’re doing …

The nature of IT companies

The forces of the market shape what business models flourish and which perish. Think survival of the fittest: the companies most adapted to their environment win. Selection pressures are organically applied by the market to the business sector, filtering out the wheat with the chaff.

Three major patterns emerged from the IT sector regarding business models for companies: pure outsourcing-oriented, service-oriented and product-orientated. Of course, these three models that we’re going to get into are broad models; the rare company might use something different or maybe even a combination of two of them (like Mobiversal).

Pure outsourcing-oriented companies

The evolution of software management techniques

Last week we’ve delved into the history of how complex software evolved. In this article, we’re going to talk about how management techniques have come in support and adapted to the changing needs of software development.

As technologies evolved, management paradigms also emerged organically as a response to the increasing complexity of software development. Project managers at important companies and startups alike, needed methods with which to better organize their teams in productive ways.

Software development approaches can be lumped into two main eras: predictive and adaptive. We will take the time in elaborating both of them, as they are …

The evolution of complex software

Software used to be an enterprise-only business. Companies with huge capital were able to fund, research and build large mainframe computers on which to create software. Initially, programmers would have to load code into the mainframes by flicking switches or using punch-hole cards.

Stacks and stacks of paper that would reach the height of a normal human being contained a single program. The loading of the program was a tedious and time-consuming process.

For decades, software used to be written on mainframes by computer programmers at universities. That is, until the Rise of the Microcomputers (anyone …

Client types we’ve encountered in 8+ years of developing mobile apps

People come in all shapes and sizes. Some are big, some are small. Some are calm and laid-back, others are neurotic and unsure of what they want. None of them are uninteresting if you know how, when and where to listen.

Because of the advancement of technology, nowadays anybody with an idea can transform it into a product. Throughout the years, we had thousands of leads who wanted us to give them an honest opinion and an estimate on their requirements. Wanting to create an app or a product, has now become mainstream. 

In the next …

Dark Patterns: or how UX exploits the user | Trick questions & Fake new notifications


Today marks the end of our journey into the murky world of dark patterns. Even though dark patterns are continually evolving and emerging, today we’re gonna wrap up the series and learn about Trick questions and Fake new notifications.

Trick questions

forest trees marked with question marks
Evan Dennis on unsplash

Most certainly, trick questions would be the Riddler’s (Batman villain) favorite dark pattern.

This type of dark pattern is purposefully crafted to confuse, by using different language artifices, such as intricate wording and double negatives in order to nudge the user into taking the desired action.

This entanglement is further enhanced …

Dark Patterns: or how UX exploits the user | Roach motel and Sneak into basket


Today is our penultimate stop into the opaque and immoral world of dark patterns. Tune in to learn more about the Roach motel and Sneak into basket dark patterns.

Roach motel

Steven Lewis on unsplash

Nobody likes roaches. Not even roaches like roaches. They get through every nook and cranny and find their place inside any home, to the bewilderment of the owner.

As easy as they get in, as hard it is for them to be forced out – if quantified it would probably be almost inversely proportional. As some people might know, cheap motels …